Privacy Policy

Effective Date: January 7, 2025

Freshbina – Privacy Policy

At Freshbina, we are deeply committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, freshbina.com, or use our services. We are dedicated to transparency and maintaining the trust you place in us by providing a clear understanding of our data handling practices. Your privacy is of utmost importance to us, and we strive to be transparent in our processes.

1. Information We Collect

  • Personal Information: When you interact with our site, we collect information that personally identifies you. This includes, but is not limited to, your name, email address, postal address, telephone number, date of birth, and other contact details. We gather this data when you register an account, make a purchase, subscribe to our newsletter, participate in surveys or promotions, or contact us for customer service or support. This information is crucial for providing you with a personalized and efficient service.

  • Payment Information: To process purchases, we collect payment details, which may include credit card numbers, expiration dates, and CVV codes. Be assured that we use secure payment processors and do not store your complete payment information on our servers, employing encryption to safeguard your financial data. This ensures that your financial data is handled with the highest levels of security.

  • Usage Data: As you navigate our website, we automatically collect information about your interactions, such as your IP address, browser type, device type, operating system, the pages you visit, the time spent on each page, and the links you click. This data helps us analyze website performance, enhance user experience, and identify trends, allowing us to improve our platform and better cater to your needs.

  • Cookies and Tracking Technologies: We utilize cookies and similar technologies to personalize your browsing experience, remember your preferences, and gather data about how our website is used. You have the ability to manage your cookie preferences through your browser settings, giving you control over the use of these technologies. We provide you with the tools to manage your online tracking.
    * Product Preferences: We may also collect information about the products you have viewed, added to your cart, and purchased, helping us understand your preferences and tailor your shopping experience, ensuring you are shown products that you are most interested in.

2. How We Use Your Information

  • Order Processing and Fulfillment: Your personal and payment information is primarily used to process and fulfill your orders, manage your account, and communicate with you regarding your purchases, including order updates and shipping information. This is fundamental to providing a seamless and efficient shopping experience.

  • Customer Service and Support: We use your information to respond to your inquiries, address your concerns, and provide effective customer service. Our goal is to ensure that all of your interactions with us are positive and helpful.

  • Personalization: We leverage your data to personalize your experience on our website, recommend products that may interest you, and tailor our content to your specific preferences. This allows us to provide a more relevant and satisfying experience on our platform.

  • Marketing Communications: With your explicit consent, we may send you promotional emails about new products, exclusive offers, and important updates. You have the option to opt-out of these communications at any time by following the unsubscribe instructions included in our emails, ensuring that you are in control of the communications you receive from us.

  • Improvement of Our Services: We analyze usage data to identify areas for improvement, optimize website performance, and enhance the user experience, ensuring that our platform continues to meet your needs and expectations. We are constantly working to provide you with the best experience possible.

  • Legal Compliance: We may use and disclose your information to comply with applicable laws, regulations, legal processes, or government requests. We are dedicated to adhering to all legal requirements in how we use and manage your data.

3. How We Share Your Information

  • Third-Party Service Providers: We share your information with trusted third-party service providers who assist us with various aspects of our operations, including payment processing, shipping, marketing, data analytics, and customer support. These providers are contractually obligated to protect your information and handle it in a manner consistent with our privacy policies, ensuring that your data is protected.

  • Legal Compliance: We may disclose your information to legal authorities if required by law, in response to a court order, or to protect our rights or the rights of others. We will comply with legal requirements for data disclosure.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity, ensuring continuity of services. This ensures that your service will continue should a change in ownership occur.

4. Data Security

  • We implement robust security measures to safeguard your personal information from unauthorized access, use, or disclosure, including encryption, firewalls, and regular security assessments. Our focus is to protect your data using industry standards.

  • Our website uses secure connections (HTTPS) to encrypt sensitive data transmitted online, ensuring a secure browsing experience. You will be protected when browsing and purchasing from our site.

  • We continuously monitor our systems for vulnerabilities and implement necessary security patches to maintain the highest standards of data protection, demonstrating our proactive approach to security.

5. Your Rights

  • Access: You have the right to access and request a copy of the personal information we hold about you, giving you transparency and control over your data. We will provide all of your personal data upon request.

  • Correction: You have the right to request corrections to any inaccurate or incomplete personal information we hold about you, ensuring the information we hold is accurate and up-to-date. We will work with you to correct any inaccurate information.

  • Deletion: You have the right to request the deletion of your personal information, subject to legal restrictions, allowing you to manage your personal data as you see fit. We will comply with all legal requirements to delete your data when requested.

  • Withdrawal of Consent: You have the right to withdraw your consent for marketing communications at any time, giving you control over the types of communications you receive from us. You can unsubscribe from marketing emails at any time.
    * Opt-Out of Tracking: You have the right to manage your cookie preferences through your browser settings. This option provides you with control over how you are tracked on our website.

6. Children’s Privacy

  • Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly, demonstrating our commitment to protecting children’s privacy.

7. Updates to This Policy

  • We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with a revised effective date, keeping you informed of any updates to our policies. You should review this page for any updates to our policy.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: